ECG has trained, coached, and consulted on the speaker development of thousands of Key Opinion Leaders over the last 25 years. In the early 1990’s, a number of our healthcare clients asked us to help them select, evaluate, and train KOLs for product advocacy, especially for supporting market readiness for launch. We developed an approach to quantify the potential for a KOL to serve effectively.
Since then, we have evolved a variety of tactics that can be utilized in various formats to achieve your goals. All our strategies and formats have strengths and requirements for success that should be paramount in the decision-making process for rolling out KOL development in a launch preparation year.
Please contact us via email or at +1-201-894-8200 to discuss your needs or to get further information about our KOL development and training.